Archive
Videopodcasting: trends and news
From shifts in media policies to new technological innovations, the way content is created and consumed is changing rapidly. This month: the White House opening its press briefings to podcasters, Canon’s new live streaming app with an unexpected twist, and the growing question—is video podcasting just a trend, or is it becoming an essential part of the podcastindustry?
The evolution of podcasting: audio, video or both?
Podcasting has evolved rapidly over the past few years, with video podcasting taking an increasingly prominent role. While audio has been the standard for years, we’re now seeing a clear shift towards video. But does this mean everyone should switch to video?
Podcast analytics guide, new trend report and a stadium full of podcast listeners.
In this edition, explore our Podcast Analytics Guide for companies and entrepreneurs, discover the latest trend report showing that 8.2 million Australians are listening to podcasts, and read how one podcast managed to draw a stadium full of fans.
Podcast Analytics; a guide for companies and entrepreneurs
Many podcasters still rely on download numbers to gauge success, but that’s only part of the story. Discover how to measure true podcast impact by tracking listener engagement, indirect reach, and retention. Learn how to go beyond downloads for a 360-degree view of performance.
Building a loyal Audience with an Ongoing Podcast: A Strategic Approach for B2B Brands
If your podcast hasn't achieved significant results, you may have made the common mistake of only creating a limited series. Let’s explore a strategy for building a more sustainable audience for your podcast.
