Podcast analytics guide, new trend report and a stadium full of podcast listeners.

Are you still measuring your podcast's success by download numbers alone? You might be missing out on the full picture. Discover how to truly understand your podcast’s impact with a 360-degree view of listener engagement, indirect reach, and retention. This comprehensive guide goes beyond the basics, revealing the key metrics that matter for entrepreneurs and organizations. Get ready to transform your podcast strategy and uncover insights that will help you optimize your content for long-term success.

The latest insights into Australia’s podcasting habits are in, and the numbers are impossible to ignore. According to the newly released PodPoll 24 report, a staggering 8.2 million Australians are now tuning into podcasts every month, with 39% of the population making it a regular habit.

The report sheds light on the growth of podcasting across different generations, with Millennials (56%) and Gen Z (50%) leading the charge. Surprisingly, 25-34 year-olds are more likely to listen to podcasts than news or talk radio, showing a shift in how younger audiences consume audio content. Popular genres like crime, comedy, and news are capturing their attention, while there’s growing interest in health, lifestyle, history, and science topics.

Podcasts are not just background noise – they’re driving action. The report found that 54% of listeners recommended a podcast to someone else, 50% searched online for more information after listening, and 14% even made a purchase based on what they heard.

For anyone looking to tap into this growing medium, there’s never been a better time. The full report dives deeper into listening habits, content preferences, and opportunities for brands and creators.

Download the full PodPoll 24 report now to discover all the insights and learn how you can connect with Australia's podcast audience.

The Acquired podcast filled San Francisco’s Chase Arena with more than 6,000 fans

The Acquired podcast recently made history by filling San Francisco's Chase Center with over 6,000 fans for a live recording, marking a milestone for independent podcasters. The event featured high-profile guests, including Mark Zuckerberg, Daniel Ek (Spotify), and Emily Chang (Bloomberg), who discussed topics ranging from podcast growth to insights on AI and future technology. The event, sponsored by J.P. Morgan Payments, highlighted podcasting's immense potential as a marketing communication channel and its growing influence. This accomplishment reinforces podcasting's power to captivate and engage large audiences in real-world settings.

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