Podcast Insights

Experts and organizations share strategies and data you can use to level up your podcast strategy.

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Podcast InsightsPodcast Insights
The evolution of podcasting: audio, video or both?

The evolution of podcasting: audio, video or both?

Podcasting has evolved rapidly over the past few years, with video podcasting taking an increasingly prominent role. While audio has been the standard for years, we’re now seeing a clear shift towards video. But does this mean everyone should switch to video?

Lisa Roozen
Lisa Roozen
Podcast InsightsPodcast Insights
Podcast Analytics; a guide for companies and entrepreneurs

Podcast Analytics; a guide for companies and entrepreneurs

Many podcasters still rely on download numbers to gauge success, but that’s only part of the story. Discover how to measure true podcast impact by tracking listener engagement, indirect reach, and retention. Learn how to go beyond downloads for a 360-degree view of performance.

Nico Oud
Nico Oud
Podcast InsightsPodcast Insights
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The Rise of Binge-Worthy Podcasts: What Brands Need to Know

The Rise of Binge-Worthy Podcasts: What Brands Need to Know

Learn how binge-worthy podcasts can boost audience engagement and visibility. Discover why combining ongoing series with bingeable content is a winning strategy for brands in the evolving podcast landscape.

Nico Oud
Nico Oud
Podcast InsightsPodcast Insights
Building a loyal Audience with an Ongoing Podcast: A Strategic Approach for B2B Brands

Building a loyal Audience with an Ongoing Podcast: A Strategic Approach for B2B Brands

If your podcast hasn't achieved significant results, you may have made the common mistake of only creating a limited series. Let’s explore a strategy for building a more sustainable audience for your podcast.

Nico Oud
Nico Oud